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EnchantedProductions LLC

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Horizontal vs Vertical Video

Aspect ratio is a production decision — not something to fix in the edit.

5 min read

Where a video will be watched determines its shape. Getting that decision right before the shoot — not after — is one of the biggest differences between content that performs and content that looks like an afterthought.

16:9
Web / broadcast
1:1
Feed
4:5
Feed (tall)
9:16
Reels / Shorts
The four aspect ratios most business video uses.

Choosing an aspect ratio

  • 16:9 — websites, YouTube, broadcast, and anything watched on a wide screen
  • 1:1 — square, space-efficient in a feed
  • 4:5 — vertical-leaning feed video that maximizes screen height
  • 9:16 — full-screen vertical for Reels, Shorts, and TikTok

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